I am looking a lot forward to speak at the Future Tech 2026 in Utrecht, Netherlands on March 10-11!

My session is on how Cloud App & Infra Observability casts silver bullets. Admidetly this title is a bit of a mouthfull, but I like to try to create catch titles like that. Here is my session description:

“Application observability in the Azure Cloud has made recent significant advancement with AI and with new core governance capabilities. This session is about the silver bullet mould – a great way toward cloud excellence, and at both regular and enterprise scale.
The Cloud promised pay-per-use, global business reach, green applications, and full security – easy, fast, and cheap – right! Right? Application Developers and IT-Engineers are accountable for being in control, steering, and scaling everything just right, preferably with full automation.
At the IKEA Cloud Engineering department, I help oversee the corporate cloud platform where we offer guidance on how to live in the cloud and how to live up to the long list of workload owner responsibilities. We assist and guide in modernization, migration, and in optimization of the cloud estate within the enterprise. We know that it starts with an unassuming thing – observability.
Developing observable application code, configuring infrastructure resource diagnostics, collecting the right logs and metrics, storing them properly, transforming data into insights, and pinpointing problems. No cloud-rewards may be reaped unless you lay the correct observable-groundwork. Without observing how a workload is doing it is unknown if it is secured, well-performing, or cost optimized. Being a highly specialized skill – observing applications in the cloud – it is evident that the business requires a silver bullet foundry and they will win through investing in training, proper guidance, and learning in this area. It is the path that leads to streamlining operations at scale.
Join a Cloud Architect Engineer – on a mission to cloud enable customers since the dawn of the public cloud – and learn about Service Groups, diagnostics best practices, health modelling, and more! While a fleet of cloud applications might be good, this session is about becoming great.”

It will be a blast to return to the Netherlands and meet up with my good friends there, and to speak at a local conference. Always good to hang with the community, so this should be great!

The Nordic Women in Tech Awards 2025 #NWiTA2025 celebrates and recognizes female role models who have made outstanding contributions to the tech industry. By highlighting their individual and collective achievements, we aim to promote their success and inspire others to follow their footsteps.

“We believe in the power of diversity and inclusivity, and our ultimate goal is to make a positive contribution to the tech industry by inspiring the next generation of diverse and talented tech professionals.”

It is my distinct honor and privilege to serve as one of the Global Judges for the 2025 edition of the awards. It is hubling to be asked to judge this prestegious award and highlight superstar women in tech role models for the world!

Here is the presentation of me that the event made: “We’re proud to have Magnus Mårtensson ☁ join our Global Jury this year! Magnus Mårtensson ☁is a pioneer in cloud technology and a true connector in the tech community. He has been inspiring and guiding leaders worldwide for decades.

Founder & CEO of Loftysoft AB
Microsoft Azure MVP & Regional Director
International speaker & organizer of CloudBurst + GlobalAzure
First-ever Azure MVP in the Nordics

Magnus Mårtensson ☁ brings decades of expertise and passion for innovation — and will help us crown the winners of hashtag#NWITA2025 at the Gala Ceremony on 10th October in Helsinki.”

There is a gala award ceremony that you can attend in Helsinki on October 9 and 10.

Here is the list of the Global Judges for Nordic Women in Tech Awards 2025:

• Hilde Asklund, Chief Technology Officer, Signicat
• Åshild Hanne Larsen, Vice President Subsurface Excellence & Digital
• Anna Radulovski, Founder & CEO, WomenTech Network; Author of “Chief in Tech”
• Amina Askaner, Social Impact Lead Co-founder, Amplify Voices
• Magnus Mårtensson, Cloud Technology Specialist Founder & CEO, Loftysoft
• Heidi Pech, DEI consultant, speaker and mentor
• Sigrún Jenný Bardadóttir, CEO of Memm.Care
• Jennifer Montague, Senior Director of Go-to-Market at Verdane
• Tove Keldsen, Communication Manager Association of Nordic Engineers (ANE)
• Dr. Ida Susana Fattah, Chief Executive Officer, Doktor Innovasjon AS
• Sólveig Hrönn Sigurðardóttir, Chief Technology Officer at Carbfix
• Melanie Nash, Sr. Client Executive, SoftwareONE
  

My first time visit to Irealand will be to speak at the excellent conference ESPC in Dublin on December 1-4 2025.

ESPC is Europe’s premier Microsoft 365 and AI conference and brings together leading experts and professionals from the Microsoft 365 and AI world. Star line up of speakers, the latest and greatest session content and workshops, lots of networking and even party fun. What’s not to like!? Attending will help you stay up-to-date on industry trends like AI transformation.

My session will be about Advanced Azure Architecture, which does sound like a bit of a mouthful as a conference topic. And it is. What I want to do is bring up as many classic cloud challenges as I might given that the session is only one hour. Maybe I could talk about this for a few days if given the opportunity, but most would probably be bored before I run out of things to talk about. I have consulted with enterprises and government organizations for quite some years now and have presently fourteen Azure MVP titles in my baggage. This is what I do – help my customers cloud become better – and in so doing, there are always some challenges that come back again and again in most every customer case. THAT is what my session is about!

My speaker profile: Magnus Mårtensson - Microsoft RD, MVP | ESPC Conference, 2025

I really hope I get to see you all at the new Microsoft and community conference Azure Dev Summit, in Portugal on October 13 – 16, 2025! It is going to be a super event with all the experts speaking about Azure, .NET, and Microsoft AI.

A new conference in Europe for the dev-crowd in the cloud – HOW COOL IS THAT! I don’t want to be the one to say “I am supere-exited”, but I really am!

Here is me giving a few hints to my topic at the conference: Azure Dev Summit 2025 My Session #azure #conference #technology #tech #developers

I am going to be there to speak about a favorite topic of mine Azure Monitoring, and I really hope to see you there too!

The Techorama conferences are most certainly best of breed when it comes to tech conferences in Europe. This year I was fortuante to speak at Techorama Belgium 2025 about brand hew Microsoft features that are (finally) in public preview. My session was “Application Centric Observability in the Cloud”.

I have been following the Azure Monitoring team for a very long time, in fact since it was started quite a few years ago in 2018 at Microsoft Ignite.

The news I spoke about consist of two things: 1) Service Groups a new Core Azure Platform governance feature. This allows you to group together instances of resources and relate them to one another in a diagram. This information is then persisted to the Azure Platform and for the first time Azure now understands what resources makes up your application for you. 2) Azure Monitoring Health Models are built to use the new Service Groups feature. The Health Model understands what your application Service Group is and can help you monitor and undrestand any application problems.

I have spoken about Monitoring in Azure for a long time. Trying to remember for how long, I came across this old presentation deck where I, lo and behold, spoke about several things including... Monitoring!

It was  an absolute pleasure to speak at Techorama, I recommend it to anyone, and I hope to speak there again in the future.

My speaker profile at Techorama Belgium 2025: